From Yogi’s Meals to Indira’s Kitchen: How necessary is politics on food?

In April, earlier this year, the Uttar Pradesh government introduced a scheme to provide subsidised nutritious breakfast, lunch and dinner is made available to the economically weak people in the state. The scheme had provisions to give breakfast for ₹3 and lunch for as little as ₹5.  The BJP-ruled state planned to emulate the scheme in the form of more than 200 subsidised meal canteens across the state.

Karnataka chosen by Congress- Election optics in mind?

Where on one hand, BJP introduced subsidised meals in a state where they recently won in elections, Congress, on the other hand chose Karnataka amongst the other more prominently hunger-ridden places in the country. This move by Congress has upped the ante in the entire poverty-food debate as Karnataka could prove to be a pivotal game changer in shaping party’s current status in national politics.

An App to Access Food Menu- Congress expects BPL to possess phones? 

Economists have clearly labelled this move as a politically motivated one rather than a poverty-alleviating project. The fact that Congress has come up with an app to provide the menu card of subsidised meals to the poor is a rhetoric in itself.  The question here is about how many poor would have a smartphone? And if at all they do, isn’t the government missing on the larger chunk of poverty ridden?

(Source: Indian Express, Hindustan Times) 
2 Errors in One Sentence- RaGa Reveals the Intent! 

To make the situation even trickier for Congress, its VP, Rahul Gandhi accidentally revealed the idea behind the sudden introduction of Indira Canteens in Bengaluru. At a rally in Bengaluru about 2 months ago, RaGa made 2 errors in one sentence.

One being, “All the cities in Bengaluru…” and the other one as well as the definitely more revealing one being., “…..That is the vision of the Amma…. umm.. Indira Canteens!“.

Citizen’s concerns- Canteens Encroached park area?

Like all the other public eatery stations, this one as well, has been swaying away from adhering to the cleanliness standards on the Bengaluru roads. The RWA of Jayanagar not only protested on the felling of trees to host a canteen but another locality residents who are unhappy with the fact that the canteen ward for their area has encroached upon the park premises as the ward is situated within the park itself. There are issues of improper disposal as well, but more than this, it is the unnecessary and unjustified politics over food which has become the question of the hour. In a country where there are plenty of hunger ridden states such as Bihar, Jharkhand, what Congress chose was Karnataka- just because it is this state which conducts elections next.

God Bless Indians (us).

 

 

 

 

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Now, a ‘Mango’ named after this famous Politician!

India is one of the largest exporters of Mango in the world. The production of the ‘King of Fruits’ is about 15.03 million tons annually as India contributes to 40.48% of the total global production of the fruit. Uttar Pradesh, the largest state of our country is also one of the principal producers of Mango and it is none other than the newly elected Chief Minister of this state, Adityanath Yogi who has got a variety of Mango named after him.

AFTER SACHIN, AISHWARYA AND PM, IT IS YOGI JI! 

As the temperatures are soaring high in our tropical country, the sellers are coming up with deliberate marketing strategies. This particular mango seller in Lucknow, however, has adopted a rather amusing and bold marketing technique as he names one of his mango species after the Chief Minister of his state, Adityanath Yogi. It is not the first time when this particular seller has named a Mango after a renowned personality. Earlier, it was Sachin Tendulkar, Aishwarya Rai, Honourable PM Modi and now it is the much talked about UP CM. He has created a ‘Yogi mango’ in one of his orchards. This step can also be considered as a desperate marketing strategy since the people across India now look forward to purchasing and relishing the much demanded fruit.

FROM ‘YOGI HAIRCUT’ TO ‘YOGI MANGO’ 

The UP CM has been in light since the inception of his post whether it is for the controversial Beef ban, his stand against Triple Talaq and so on. Also, in April this year, just a few weeks after his swearing in, the much popular UP CM also had a haircut named after hi. It was a school in Meerut, Uttar Pradesh again, which made it compulsory for all the boys to trim their hair short like Aditynath and termed it as ‘Yogi Haircut‘.  There were also protests around the school as some parents also wanted the students to not eat non – vegetarian food in the premises.

Though these ideas by the people of UP may sound funny at first, they however, show the wide spectrum of popularity of the UP CM Yogi Adityanath after BJP swept off the state assembly elections in UP. Hence, the ‘Yogi effect’ seems to be quite evident- from ‘Mangoes’ to ‘Haircuts’ and more as the ‘King of fruits’ gets named after the current ‘King of UP’. Creativity at its amusing best!